The Pulled Pork Campaign

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As part of a wider strategy to rejuvenate the image of pork, AHDB Pork marketing has undertaken two bursts of the Pulled Pork campaign, one during May 2015 and the second during February – April 2016.

The campaign was led by TV advertising, which followed a family through how they were ‘Achieving Lazy’ on a typical Sunday.

AHDB Pork created a range of Pulled Pork POS materials for butchers, which can be ordered by visiting