Photo of Agreement heralds development of new livestock traceability service

Jenny Waddington

Media and PR Manager

AHDB Pork Levy Payer Communications


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Agreement heralds development of new livestock traceability service

Home \ News \ News Releases \ 2018 \ July \ Agreement heralds development of new livestock traceability service

A new agreement has been signed between AHDB and Defra setting out how AHDB could develop a new multi-species livestock traceability service for England.

The initiative was instigated by key industry stakeholders and is set to be rolled out from 2019.


Activity will take place over the next few months to undertake due diligence and develop a target operating model for the new service. That detailed work will enable a final decision on whether to proceed with the collaboration to be taken in the autumn.


This development follows the announcement from Defra in April about the go-ahead of the service, providing the foundation for some of the best farm-to-fork traceability in the world. The heads of agreement was signed during a visit to AHDB’s Stoneleigh Park headquarters by Farming Minister George Eustice.


Key stakeholders, represented by the Traceability Design User Group (TDUG), have been involved in developing the vision and design principles and determining how all parties can work together.


The new service will add value for the livestock sectors, as well as providing a statutory service that will better protect against disease and bolster trade negotiations.


AHDB Chief Executive Jane King said:


“AHDB is in a unique position to be able to lead the collaboration between government and industry in order to deliver a future traceability service which is truly transformational.


“By working closely with industry through TDUG we will ensure that the needs of the user are at the heart of the developing service, resulting in a system that delivers for farmers and processors across the livestock sectors.


“As we prepare to leave the EU, a robust service delivering farm-to-fork traceability is fundamentally important to the future health of livestock farming in this country. Being able to evidence our world-leading production standards for quality meat and livestock products will continue to set us apart from our competitors.”


Farming Minister George Eustice said:


“We have been clear from the start that we need government and industry to work together in providing this service, which is why I am pleased to see this next stage of delivery underway. 


“The service will be instrumental in improving traceability and ensuring we continue to provide some of the best meat and livestock products in the world.”


John Cross, independent chair of TDUG, said:


“It is essential that the service is delivered in partnership with industry. It must underpin on-farm productivity and enable better management of risks to animal health in order to connect our supply chain, help us to evidence our high standards of production and protect and access markets both at home and internationally.”





Notes to editors


The Traceability Design User Group (TDUG) is a group comprising industry and government representatives who provided guidance to the Livestock Information Programme.


Below is a full list of TDUG members:


Agriculture and Horticulture Development Board


Animal and Plant Health Agency


Animal Health & Welfare Board for England


Approved Livestock Identification Manufacturers’ Association


Association of Independent Meat Suppliers


British Horse Council


British Meat Processing Association


British Pig Association




Duchy College


Food Standards Agency


Harper Adams University


HCC (Meat Promotion Wales)


Livestock Auctioneers Association


National Beef Association


National Farmers Union


National Pig Association


National Sheep Association


Red Tractor


Royal Association of British Dairy Farmers


Rural Payments Agency


Trading Standards


About AHDB                                  


AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at


AHDB press contact: Jo Biggs, AHDB Senior Marcomms Manager – Beef & Lamb, 024 7647 8836 or


Defra press contact: Juliet Kirk, Defra Senior Communications Officer, 0208 225 7493 or