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Stephen Farmer

Senior Consumer Marcomms Manager

AHDB Pork Pork Domestic Marketing

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T: work 01285 862 220

M: cell 07748 110 959

Pulled Pork Campaign

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undefinedPulled Pork will be hitting the TV screens again with two successive bursts this year; during February/March and again in April/May. 

The first burst is timed to coincide with key celebratory events, including Valentine’s Day, Mothering Sunday and Easter, with the second scheduled to maximise interest in pork around the May Bank holidays, all of which are prime occasions for roasting joints and cuts. 

The TV schedule will be supported by PR, social media and in-store activity, as well as the development of a range of new recipe ideas available from www.lovepork.co.uk 

The pulled pork campaign is the first part of a long-term plan to rejuvenate the image of pork among 25-55-year-old consumers. 

Indicators of success will be more people trialling pork and having a positive experience, and slowly and steadily changing perceptions of pork from negative to positive.

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