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AHDB Pork Blog

Gaining access to the Mexican pork market by Susana Morris

Susana MorrisFollowing on from my previous blog (Fact-finding mission to Mexico), back in April, I am pleased to say we have been continuing to work hard on gaining access to the Mexican pork market. It’s an exciting opportunity because, as a nation, Mexico loves pork.

A few key facts will help set the scene: Mexico is the fifteenth largest pig-producing country in the world, with approximately one million sows, and is forecast to produce 1.5 million tonnes of pork in 2018, up 3.3% from 2017. Currently, total meat exports stand at approximately 124 million tonnes, mostly received by Korea, Japan, the USA and Singapore. However, despite a large export market, Mexico is still a country looking for imports of high-quality meat.

The Mexican pig sector directly employs about 480,000 people, rising to more than 1.8 million when taking into account associated jobs. There is strong investment annually, which ensures they meet all international requirements and remain competitive in the market.

Livestock farming activity occupies 109.8 million hectares (more than half the national territory), and produces 6.7 million tonnes of poultry meat, beef, pork, lamb and goat meat a year; this has an export value of 3.537 million dollars a year.

So what has AHDB been doing? This summer, I attended the Mexican pork congress with the British Pig Association (BPA) to help open up this market. At the congress, the video produced by AHDB, ‘This is British Pig Farming’, was on show, with Spanish subtitles for the non-English speaking Mexican visitors. The video was well received by importers, who loved to see how pork is reared in the UK and were particularly interested in the production of outdoor reared and organic meat.

I hope to update you all on our progress next year, but for now you can read more about our export mission to North America in the December edition of Pink Pages.


Susana Morris at the Mexican pork congress in 2018

By AHDB Pork at 13 Dec 2018, 09:07 AM


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