Photo of 2016

Jenny Waddington

Media and PR Manager

AHDB Pork Levy Payer Communications


Email Jenny

T: work 024 7647 8910


Home \ News \ News Releases \ 2016

Focus Farm project yields positive results

29 December 2016

Just six months in, the AHDB Pork Focus Farm has achieved a 61% reduction in pre-weaning mortality.


28 December 2016

AHDB Board Member and AHDB Pork Sector Board chair Meryl Ward has decided not to put herself forward for re-appointment when her term of office comes to an end in March 2017.

Ventilation guide now available

07 December 2016

Previously only available electronically, the AHDB Pork Ventilating Pig Buildings guide is now available in hard copy format, and can be ordered from the AHDB Pork website.

Closing the productivity gap and increasing demand underpin new AHDB Pork strategy

01 December 2016

Closing the productivity gap between English and EU pig producers and a new focus on pork as a midweek meal solution are two underpinning themes of AHDB Pork’s three year strategy published for consultation today (1 December).

Setting realistic antibiotic usage targets

18 November 2016

AHDB Pork is urging producers to send in their 2015 on-farm antibiotic usage data, in any shape or form, before the end of the year, to help the industry set realistic reduction targets this spring. 

Producer sought for AHDB Pork board

09 November 2016

AHDB is looking for a pig producer and an independent member to join the board of AHDB Pork.

EU PIG – Europe-wide action to improve the pig industry

08 November 2016

EU PIG is a four-year €2m project to look at health management, precision production, animal welfare and meat quality made up of a consortium of 19 organisations from all across Europe and led by AHDB.

Pig health is the key, says David Black Award winner

02 November 2016

Improving pig health will pay dividends for the British pig industry – but there is some way to go, says the winner of this year’s David Black Award.

Video guide to using eMB

12 October 2016

A step-by-step video guide to adding antibiotic usage into eMB has been produced by AHDB Pork and is available on YouTube.

Date for second Focus Farm meeting announced

28 September 2016

A second Focus Farm open meeting will be held on Monday 17 October, at Mid Yorkshire Golf Club from 15:30pm.

From boyband to bangers

27 September 2016

Jonathan Benjamin ‘JB’ Gill was today announced as the ambassador for British Sausage Week 2016, the annual sausage celebration which rewards those bangers with the X factor.

Emma’s building a career

26 September 2016

The pig industry holds a real attraction for Emma Slater, which is why she is now working for AHDB Pork as environment and buildings officer.

Focus farm goes online with webinar

22 September 2016

David Goodier, AHDB Pork’s Focus Farm host in Lancashire, will be taking part in a webinar on Monday 3 October from 4:00pm – 5:00pm.

AHDB Pork Campaign Keeps Pulling Consumers In

21 September 2016

Pulled Pork Phase II gave the industry a £13million boost according to figures just released.

Changes to BPHS

09 September 2016

Changes are taking place at the British Pig health Scheme, but producers who use the service should see no difference.

Another case of Swine Dysentery – join the Disease Charter

26 August 2016

Another case of Swine Dysentery has been diagnosed on a farm in Yorkshire, initially by clinical sign and confirmed by tests.

CCIR trials indicate early success

22 August 2016

Trials of the Collection and Communication of Inspection Results (CCIR) post-mortem condition cards and training of meat inspectors will commence in late September to help standardise and streamline the quality of data.

Pig industry looks to the future

12 August 2016

The highly successful pig industry scholarship scheme is now open to recruit students for its fourth year.

Claire has pig welfare at heart

11 August 2016

Animal welfare is at the core of Claire Barber’s life and has been since she was a small girl.

Household cooks seek digital inspiration

11 August 2016

Aspiring cooks are increasingly turning online for recipe inspiration, according to a new survey by the Agriculture and Horticulture Development Board (AHDB).

Collaborative pig project kicks off

07 July 2016

Over 50 producers and allied industry representatives attended the first AHDB Pork Focus Farm meeting. Delegates visited the host unit, spent time discussing what they had seen, and then suggested changes they would like to see implemented, with the aim of coming back together in October to review the farm’s progress.

Chinese Delegation at UK Pig Unit

30 June 2016

A delegation from China was taken round a pig unit in Lincolnshire so the members could see for themselves high-welfare production.

Ellen Noakes Joins AHDB Pork

30 June 2016

A new senior marcomms manager has been appointed for AHDB Pork as maternity cover for Helen Brothwell.

AHDB leads meat industry export discussions post-Brexit

29 June 2016

Post-EU referendum opportunities for meat exports have been brought into focus by the Agriculture & Horticulture Development Board (AHDB).

New Vet Joins AHDB Pork

24 June 2016

Lucy Coyne finds antimicrobials fascinating so has joined AHDB Pork to keep working on them!

AHDB CEO comment on vote to leave EU

24 June 2016

Commenting on the vote to leave, the Agriculture and Horticulture Development Board’s Chief Executive, Jane King, said:

AHDB issues call for new studentship proposals

23 June 2016

The Agriculture and Horticulture Development Board (AHDB) is inviting applications for a slice of £1 million in funding for postgraduate studentships.

Help secure the future of outdoor pig production

20 June 2016

East Anglian pig producers and farmers in the region are being encouraged to attend an AHDB Pork meeting, titled ‘Maintaining water quality in East Anglia’; with the view of helping secure the future of outdoor pig production.

British Pigs Set to Go to India

16 June 2016

A high-level delegation from the Punjab government has paid a visit to the UK to assess British pig production and genetics as the Indian state intends to develop its burgeoning pig sector.

Don’t underestimate value of abattoir feedback

13 June 2016

Fighting ‘invisible’ diseases and pathogen challenges can be a tall order if uninformed and pig producers could be inadvertently wasting valuable time and money treating conditions ‘in the dark’.

Environmental permit training refreshes pig teams

10 June 2016

AHDB Pork is offering bespoke on-farm workshops for pig farm managers and stockpeople wanting to learn more about their responsibilities under the Environmental Permitting Regulations, particularly how to avoid non-compliances.

Your Pig Industry Needs You!

01 June 2016

The pig industry is once again seeking one of its own to receive the highest honour it can bestow.

The Pig Industry in Figures

24 May 2016

The latest publication from AHDB Pork is playing the numbers game by taking a look at the figures which sum up the industry over the last year.

AHDB Pork launches new Focus Farm initiative

20 May 2016

AHDB Pork is launching a first-of-its-kind initiative for English pig producers and allied industry. The Focus Farm is centred on ‘hands-on’ involvement and aims to improve physical and financial pig performance.

RUMA welcomes O’neill findings with announcement of targets ‘Task Force’

19 May 2016

In response to the O’Neill Review on Antimicrobial Resistance final report, published today (19 May 2016), the Responsible Use of Medicines in Agriculture (RUMA) Alliance has announced it is setting up a ‘task force’ to look at how meaningful targets can be developed to replace, reduce and refine antibiotic use in UK agriculture.

Interactive app to help combat pig disease pressure

12 May 2016

AHDB Pork has launched ‘Think BioRisk’, an interactive app, at this year’s British Pig & Poultry Fair.

Attracting the Best Pig Industry Students

09 May 2016

Attracting the best students to the pig industry then retaining them is vital for the future of pig farming.

Open House for Pig Meetings

04 May 2016

A new series of regional forums is being organised by AHDB Pork and this time they are all open meetings.

Progress made in BPHS to CCIR transition

03 May 2016

AHDB Pork has confirmed that the 12 offal conditions to be monitored at the abattoir under the new Collection and Communication of Inspection Results (CCIR) programme have been agreed. 

Electronic medicine book to record antibiotic usage data

20 April 2016

An electronic medicine book for pigs (eMB-Pigs) is now available for all UK pig producers, in light of the need to collect accurate on-farm antibiotic usage data.  

AHDB Master Butcher Keith Fisher Retires

15 April 2016

Keith Fisher, AHDB master butcher advisor, retires from the levy board after dedicating over 40 years to the meat industry.

AHDB Pork ‘Achieve Lazy’ Pulled Pork Campaign Shortlisted For Marketing Week Award

15 April 2016

AHDB Pork, the levy funded body which represents the interests of pig farmers and producers in England, has for the first time been shortlisted for a prestigious Marketing Week award in the Market Disruptor category.

New Guidance on Pig Welfare

06 April 2016

New guidance to help pig producers comply with legislation is to be drawn up by the Pig Health and Welfare Council (PHWC).

Devil is in the detail for pig herd gains

18 March 2016

Focus on producing more litters per sow and improving uniformity in finisher pigs when they go for sale, producers are advised.

Attract and Retain the Best

10 March 2016

The scholarship scheme aimed at attracting and retaining the best young brains in the pig industry has attracted another seven students.

Pig Industry in Crisis says AHDB Pork Report

02 March 2016

A report issued today by AHDB Pork has revealed the price farmers and pig producers are receiving for their pigs has fallen by a third in a little over two years and should this trend continue it is feared many will be forced to leave the industry.

New guide on ventilating pig buildings

01 March 2016

A new pig building ventilation guide is available for producers to download from the AHDB Pork website and hard copies will be available on request.

Tackling the tail-biting challenge

29 February 2016

The challenge of tail-biting is one with which the industry has been grappling for years with no solution found.

Pig meetings next week: tackling tough times

25 February 2016

A series of regional meetings for pig producers, focused on practical ways to manage input costs, are being run by AHDB Pork during March.

Ben joins the AHDB Pork team

24 February 2016

A new AHDB Pork knowledge exchange (KE) manager has been appointed for the south of England to cover for Kate Mellor who is on maternity leave.

Pork origin testing stepped up

23 February 2016

Isotope testing of pork and pork products for their origin is being stepped up by AHDB Pork from once a quarter to monthly.

Save thousands by removing non-productive sows

17 February 2016

Pig producers coping with low prices are urged to make sure they stick to a strict culling policy and remove non-productive sows.

Christine Walsh appointed Managing Director of MLCSL

04 February 2016

Christine Walsh has been appointed Managing Director of Meat and Livestock Commercial Services Ltd (MLCSL), the commercially trading wholly-owned subsidiary of the Agriculture and Horticulture Development Board (AHDB), with effect from 1 February 2016.

The Future of PIPR

02 February 2016

A major consultation is being launched on the future of the Pig Industry Professional Register (PIPR).

£2.7m Pulled Pork Promotion Coming

25 January 2016

A major investment in a double burst of Pulled Pork promotion – worth £2.7 million – is set to bring value to the whole industry again this year.

Environmental permitting – how training can help pig businesses

15 January 2016

Bespoke on-farm workshops from AHDB Pork are helping farm managers and stockpeople learn more about their responsibilities under the Environmental Permitting Regulations, particularly how to avoid non-compliances and fines.

Pig Group Seeks €2Million Funding

14 January 2016

An exciting new project pulling together the best the pig industry has to offer across the EU has been launched.

Re-Igniting the Pull Of Pork!

14 January 2016

Following its success in 2015, the Pulled Pork advertising campaign will return to television screens next month.

Pig Cost of Production Falls 16%

12 January 2016

The latest cost of production report, produced by AHDB Pork, showed a fall of nearly 16 per cent in 2014, to £1.39/kg.

Impact of Free Trade Agreements on livestock sector in focus at AHDB Outlook Conference

11 January 2016

The impact of Free Trade Agreements (FTAs) on the livestock sector’s global competitiveness will be in the spotlight next month.