Photo of 2018

Jenny Waddington

Media and PR Manager

AHDB Pork Levy Payer Communications


Email Jenny

T: work 024 7647 8910


Home \ News \ News Releases \ 2018

AHDB-sponsored scholar explores antibiotic stewardship in overseas pig production

12 December 2018

Antibiotic usage has never been a more important topic than it is today, which makes the findings of an AHDB Pork-sponsored Nuffield Farming Scholarship of great interest and importance to the agricultural sector.

Scheme to help monitor pig herd health relaunched

07 December 2018

Pig producers are being invited to join a scheme which will give them access to post-mortem data on their pigs to help monitor the health of their herd and potentially save money.

AHDB report shows 8% increase in cost of pig meat production

29 November 2018

The costs of pig meat production in 17 countries during 2017 are examined in a new report from AHDB Pork.

AHDB’s Pick Pork advertising campaign reaches millions

27 November 2018

During AHDB’s latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period*, according to Kantar Worldpanel.

Pig producers urged to enter 2019 EU PiG Grand Prix

16 November 2018

The 2019 European Pig Innovation Group (EU PiG) Grand Prix is open for entries until 28 February 2019. All pig producers are invited to enter their innovative ideas and examples of on-farm best practice in this annual EU-wide contest, with up to 300 producers competing to become an EU PiG Ambassador.  

Keep simple and focused to succeed, says David Black winner

06 November 2018

Keeping things simple and focused will help keep the British pig industry fit for the future says the winner of this year’s David Black Award.

The award is presented to someone who has made a valuable and sustained contribution to the British pig industry and this year goes to Mick Sloyan.

Important pig building survey underway

30 October 2018

AHDB has engaged BMG Research to conduct an in-depth survey of pig buildings. This will help the organisation gain insight into what pig housing is currently in use and what the future needs of the industry might be, so they can support producers accordingly.

Roadshows explore new solutions for balancing antibiotic use

23 October 2018

Pig producers are invited to attend one of four roadshows looking at practical solutions to manage antibiotic use and maintain good animal health and welfare.

New ‘Pick Pork’ TV ads promote quick-cook cuts

12 September 2018

The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).

Pig production Grand Prix winners announced

22 August 2018

Eight pig producers from across Europe have won international awards for their innovation in pig production. They are the winning entrants in the EU PiG Innovation Group (EU PiG) Grand Prix and have each been awarded the title of EU PiG Ambassador. 

Fact-finding mission for pork exports to Mexico

17 August 2018

Opportunities for exporting pork to Mexico will be explored when the Agriculture and Horticulture Development Board (AHDB) arrives in the country next month.

Two new recruits join AHDB’s pork team

17 August 2018

The Agriculture and Horticulture Development Board (AHDB) has recruited two new members of staff to complete the pork knowledge transfer (KT) and knowledge exchange (KE) teams.

New recruit joins AHDB’s Environment and Buildings team

19 July 2018

Zanita Markham has joined the Agriculture and Horticulture Development Board (AHDB) as Environment and Buildings Knowledge Transfer Officer.

Agreement heralds development of new livestock traceability service

04 July 2018

A new agreement has been signed between AHDB and Defra setting out how AHDB could develop a new multi-species livestock traceability service for England.

Pork midweek meals campaign reaches 26 million households

04 June 2018

Almost half a million more shoppers bought fresh pork during the two phases of AHDB Pork’s £3 million midweek meals campaign*.

AHDB’s Pork Yearbook goes digital

23 May 2018

A popular AHDB publication for the pig industry has for the first time entered the digital era – providing readers with greater access to a wealth of resources.

Far East holds export hopes for pork sector

18 May 2018

The Asia-Pacific region continues to offer opportunities for the UK pork sector – but industry must continue to work hard to ensure UK products are at the top of the list for importers.

UK pig industry halves antibiotic usage in two years

15 May 2018

Industry leaders have welcomed latest figures which show the pig industry reduced antibiotic usage in the UK by 28 per cent in 2017, bringing the total reduction in two years to more than 50 per cent.

AHDB welcomes new Knowledge Transfer Senior Manager

04 May 2018

Ben Williams has joined the Agriculture and Horticulture Development Board (AHDB) as Knowledge Transfer Senior Manager in the pork team.

AHDB showcases steaks and chops at Alimentaria

16 April 2018

High quality beef, lamb and pork from Britain will take centre stage this week at a major food and drinks exhibition in Barcelona.

Mark Haighton appointed to AHDB Pork Sector Board

13 April 2018

Tulip director Mark Haighton has been appointed to the Pork Sector Board of the Agriculture and Horticulture Development Board (AHDB).

ASA rejects pork medallions complaint

11 April 2018

A complaint from vegan group Viva! on the AHDB Pork Midweek Meals campaign has not been upheld by the Advertising Standards Authority (ASA).

AHDB visits Mexico to explore export opportunities

09 March 2018

The Agriculture and Horticulture Development Board (AHDB) attended Mexico’s largest international food and drink fair this week to look at developing new export opportunities.

Pork from Britain to be showcased in Japan

05 March 2018

High quality pork from Britain will take centre stage at the largest food and drink international trade show in Japan this week.

Pig producers urged to enter 2018 EU PiG Grand Prix

12 February 2018

The 2018 European Pig Innovation Group (EU PiG) Grand Prix is open for entries until 28 February.

Gilt Watch hosts first meeting in Warwickshire

02 February 2018

Pig producers have been told retaining more young sows is vital to their overall herd performance and to improve financial gains.

Facelift for livestock bible

31 January 2018

Farmers could reduce their feed and energy costs while improving growth rates, thanks to an updated handbook from the Agriculture and Horticulture Development Board (AHDB).

AHDB appoints new Pork Strategy Director

18 January 2018

The Agriculture and Horticulture Development Board (AHDB) has appointed Angela Christison as its new Strategy Director for Pork.

Wealth of information for pig producers in AHDB report

05 January 2018

A report by AHDB Pork which looks at the cost of pig meat production in all EU countries will prove valuable to pig producers in Britain – particularly in the face of Brexit.

Chance for pig producers to become Strategic Farm hosts

04 January 2018

AHDB Pork is looking for four producers to be new Strategic Farm hosts, in an exciting development for 2018.