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Bethan Wilkins

Analyst

AHDB Pork Market Intelligence

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Will improving economic conditions increase food sales?

Home \ Prices & Stats \ News \ 2014 \ December \ Will improving economic conditions increase food sales?

Read our analysis of latest evidence about consumer confidence and how it may impact on grocery sales

The UK economy is picking up speed; GDP growth, low inflation, and falling unemployment all point to a brighter economic future. Pay growth has slowed considerably since the financial crisis of 2008 but in the latest period earnings increased in real terms for the first time since September 2009. So, will this favourable news lead to a rise in retail sales?

Latest evidence suggests that it may be a while before it does. Many British shoppers have acquired shopping habits during the recession that will take some time to change. The ‘savvy shopper’ might be here to stay.

To read our analysis of latest evidence about consumer confidence and how it may impact on grocery sales, download the document here.