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Bethan Wilkins

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AHDB Pork Market Intelligence

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Lower UK household pork purchases

Home \ Prices & Stats \ News \ 2014 \ July \ Lower UK household pork purchases

Shoppers’ spending on pork was down 3.5% year on year in the 12 weeks ended 22 June, according to the latest Kantar Worldpanel data while volume purchases were down 2%.

Shoppers’ spending on pork was down 3.5% year on year in the 12 weeks ended 22 June, according to the latest Kantar Worldpanel data while volume purchases were down 2%. The reduction in spending was overwhelmingly driven by chops/steaks which were down 9% year on year while shoulder roasting joints were 7% lower. Volume sales of shoulder roasting joints were by contrast static given a sharp price decline although chops/steaks were down almost 8%. Belly was the only other cut to experience a decline in volumes. A fall in the number of households purchasing was the biggest driver of the decline in chops/steaks followed by households buying less frequently. This development will have been affected by the fact that amongst the major multiples there were fewer promotions compared to a year ago. The discounters continue to buck the decline in sales trend as expenditure on chops/steaks was up an impressive 38%.

Lower UK household pork purchases

Spending on sausages was up 2% over the latest period compared with a year earlier even though purchases were down 3%. Growth came from all categories with the exception of premium sausages which were down against the strong performance of a year ago. Expenditure on bacon was up 3% on the same period of last year as volumes were up despite prices experiencing a small increase. Sliced cooked meats also enjoyed a good demand while spending on ham was up 4% with the hard discounters once again enjoying the strongest performance.