Shopper needs drive long term retail change
A brief look back over the past 40 years demonstrates that the grocery market is continually evolving.
Over the last few years there has been much focus on the rise of Aldi and Lidl, the ‘hard discounters’, and the impact this is having on the ‘big four’ multiples. The article below looks at this and other retail trends over the past 40 years. It shows there is on-going structural change in retailing driven by changing shopper needs. Recent trends show that this process is continuing, perhaps even accelerating as new technologies increase the range of options available to consumers.