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Bethan Wilkins

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AHDB Pork Market Intelligence

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Strong performance for pork shoulder

Home \ Prices & Stats \ News \ 2015 \ July \ Strong performance for pork shoulder

Pork sales remained down in both volume and value terms in the 12 weeks ending 21 June 2015, compared with the same period a year ago, according to Kantar Worldpanel data.

The declines came across the majority of cuts, with only pork shoulder and loin roasting joints providing growth. This comes as customers switch away from fresh pork to fresh chicken and chilled ready meals, with fresh chicken prices having fallen more than fresh pork prices over the last year.

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As the biggest single component of the pork category, the decline in chops and steaks has continued to impact overall performance. Pork roasting joints were down more in value than volume overall as the result of lower average prices. Loin recorded a growth in volume sales, as the result of a 12% increase in households purchasing them and a 4% drop in average prices year on year. Pork shoulder sales were also up, boosted by major promotional activity that started at the end of April and which included a 4-week TV campaign that ran until the start of June. Volume sales for the 6 weeks to 7 June showed that the amount of fresh pork shoulder bought was up just over 19% year on year. Against a backdrop of 23% growth a year ago, mince sales fell back this year.

Meanwhile spend on bacon and ham were down more than volume, as base prices were reduced. Sausage sales were reasonably stable year on year, with the premium tier remaining in growth, aided by a drop in prices.