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Bethan Wilkins

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AHDB Pork Market Intelligence

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Pork scratching about for retail sales

Home \ Prices & Stats \ News \ 2015 \ March \ Pork scratching about for retail sales

Pork sales for the 12-week period to 1 February recorded the largest drop in consumer expenditure of all meats, according to figures from Kantar Worldpanel.

This reflected a fall in volume sales combined with a 7% drop in the average price. Leg roasting joints were the only roasting cut not to record a fall in volume sales over the period, with the amount purchased marginally up on last year. However, consumer spending on leg joints fell on the back of a 10% drop in average retail prices. This was driven by an increase in the amount sold on promotion, which was up to 62% of total sales, a 20 percentage point increase on last year.

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Spending on cured and processed pig meat products also fell, while overall volumes were little changed compared with a year earlier. A slight fall in sausage sales was within the economy and standard ranges, while the premium-tiered range recorded a 7% increase in volume sales. This was consistent with the overall trading-up seen within the grocery market over the Christmas period.