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Bethan Wilkins

Analyst

AHDB Pork Market Intelligence

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Changing consumption trends require innovation

Home \ Prices & Stats \ News \ 2015 \ October \ Changing consumption trends require innovation

The reasons behind consumers’ shopping choices have changed as their lifestyles have altered. There has been a steady drive for convenience, linked to changing household structure and busier lives.

Consumption of all proteins at home has declined amidst a recovery in the frequency of consumers eating out and competition from alternative convenient meal options. Over this time, the number of meals featuring pork was down 4%. However, innovative new dishes such as pulled pork could help to keep the category relevant.

To read more about how consumption trends are changing and what the pork industry may need to do to respond by clicking here.