Pork marinades & shoulder are two bright spots for retail sales
Over the last 12 week period, ending 13 September, pork sales were down across all cuts except shoulder and ‘other cuts’ (due mainly to marinades).
Pork continues to lose sales as consumers switch to fresh chicken, chilled ready meals and main meal accompaniments. Year on year, the levels of promotional activity by retailers were also down across most of the major cuts. Whilst overall sales were down, the Hard Discounters continued to buck the trend, accounting for a record 16% share of pork volume sales in the latest three months.
The amount of chops/steaks purchased continues to fall and was down by 2%, despite a fall in average retail prices, and this resulted in a 9% drop in expenditure. An increase in roasting joint purchases in the Hard Discounters was more than offset by declines in the Big 4 Grocers. However, pork shoulder enjoyed a 9% increase in volume sales, driven by a strong performance in the latest four weeks, when average prices fell by 10%.
Bacon volumes have remained stable compared with a year ago, as average prices dropped by 4% year on year. The Hard Discounters continue to perform strongly; by contrast, the Big 4 Grocers all saw sales decline. Premium sausages and low fat sausages were the only types to register growth in the latest 12 week period. Premium sausage growth was led by an increase in price promotions.