Percentage of British pork facings back slightly in July
According to the latest Porkwatch data, the number of British pork facings in July 2016 was 1% back, to 82%, on the same period a year earlier, although it was 3% up, to 79%, on the last survey conducted in May 2016.
AHDB Pork continually encourages retailers to source Quality Standard pork and pork products. Pork Watch is managed by AHDB, with store audits conducted by ESA Retail across a sample of stores. Of all the major retailers, only Lidl increased the percentage of British pork facings on last year, by 7%, to 95%. Asda and Tesco both reduced the percentage of British facings, by 6% and 2% respectively, to 57% and 61%. All the other major retailers stood on at last year’s levels, and continued to offer exclusively 100% British pork.
British bacon facings were 5% back on the year earlier, to 46%. This was largely driven by a fall from Aldi (-19%), Sainsbury’s (-22%) and Tesco (-10%). However, Asda and Lidl both posted increases in the percentage of their British bacon facings, by 20% and 21% respectively. Only Marks & Spencer and Waitrose continued to offer exclusively British bacon. British ham facings were back 2% in July, to 65%, on the year earlier, with a 24% decline from Lidl being the largest mover of the retailers. Sausage facings stood on at last year’s levels, at 84%.
To read an overview of the latest results, click here.
Sukhvinder Gill, Consumer Insight Manager
Sukhvinder.Gill@ahdb.org.uk, 024 7647 8672