Pork retail sales largely static
Retail pork sales remained largely static in the 12 weeks to 17 July, according to the latest data from Kantar Worldpanel.
Volume sales were down 0.8% compared with a year earlier, despite the average price falling by over 9%. This resulted in the overall pork spend falling by 10% on the same period a year earlier. Leg roasting joints were the only cut to record significant volume sales growth, up 12% on the year earlier. However, with the average unit price down over 14%, this growth was largely at the expense of price. The volume sales of chops/steaks largely stood on, with only a 0.4% increase. All other cuts recorded a decrease in volume sales, albeit at a slightly slower rate than the preceding 12-week period. The shorter-term 4-week picture was marginally more positive, with pork sales only back 0.1% on the same period a year earlier, and leg roasting joints up 31% during the same period.
Bacon sales remained static over the 12-week period on last year’s levels, but posted an increase of 3% over the shorter-term view. Sausages and sliced cooked meats both recorded decreases over the medium and shorter-term view, with sliced cooked meats posting sharper decreases over the 4-week period. While pork pie sales largely stood on over the 12-week period, the 4-week period recorded sharper declines of over 12% on the year earlier.
Vikki Campbell, Senior Analyst
Vikki.Campbell@ahdb.org.uk, 024 7647 8741