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Bethan Wilkins

Analyst

AHDB Pork Market Intelligence

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Email Bethan

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Red meat hit by reduction in volume-driving deals

Home \ Prices & Stats \ News \ 2016 \ August \ Red meat hit by reduction in volume-driving deals

The major multiples are moving away from multibuy and Y for £X promotions as they look to simplify their offering and focus more on an everyday low pricing strategy in order to compete with the Hard Discounters.

This is one of the biggest changes occurring in grocery as a whole and it’s definitely affected meat, which has historically relied on these promotions in order to boost volume.

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Read more about this trend and how it is affecting pork, in particular, by clicking here.

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Rebecca Hughes, Consumer Insight Analyst
Rebecca.hughes@ahdb.org.uk, 024 7647 8700