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Bethan Wilkins


AHDB Pork Market Intelligence


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T: work 024 7647 8757

Pork losing out in rise of international cuisines

Home \ Prices & Stats \ News \ 2016 \ December \ Pork losing out in rise of international cuisines

Global travel and population diversification has influenced the types of foods British consumers eat. It’s a long-term trend that continues to affect our industries. With more and more choice, consumers need inspiration to keep industry products relevant.


British consumers are still most likely to opt for traditional British meals or protein-centered dishes (like meat, potatoes and vegetables) over ethnic/world cuisines. But the lines are blurring and there are new traditions. Beef and chicken have no doubt benefited from both long-term and more recent changes in cuisine preferences. However, beef’s strong association with these types of dishes isn’t replicated for pork. This is something the sector ought to strive for, positioning it as a direct alternative to chicken.

To read more about the rise of international cuisines, in the UK and around the world, click here.


Rebecca Gladman, Consumer Insight Analyst, 024 7647 8700