Pork’s retail woes continue
Retail pork sales remained subdued in the 12 week period up to 19 June, according to the data from Kantar Worldpanel. The amount of pork sold was down 2%, compared with a year earlier, despite prices being 9% lower.
Slightly less pork was sold on promotion than a year ago and, within that, there was an increase in total price reductions but fewer Y for £X deals. Encouragingly, shoulder-roasting joints recorded an increase in volume sales of 7% over the 12 weeks, aided by a particularly strong performance in the final four weeks of the period. Chops and steaks were the only other cuts to record volume sales growth, at 2%. All other cuts suffered decreases, with loin roasting joints and pork ribs the most significant, at 15% and 12% respectively. The overall picture was somewhat more positive in the latest four-week period, with chops/steaks and leg joints joining shoulders in recording growth. Overall 4% more pork was sold than in the same period last year but, with much lower prices, spending was still down 8%.
Bacon recorded a modest decrease in volume sales over the twelve-week period, although there was a slightly steeper decline over the shorter-term view. Sausages and sliced cooked meats (mainly ham) also saw sales declines over both the shorter and longer periods. In all cases, prices were lower than a year before, albeit only marginally in the case of sliced cooked meats. While sausage rolls saw a year-on-year increase in the 12-week period, this was reversed more recently but, more encouragingly, pork pies recorded volumes sales increases over both the longer and shorter-term periods.
Stephen Howarth, Market Specialist Manager
Stephen.firstname.lastname@example.org, 024 7647 8856