Pork retail sales back slightly
In the 12 weeks to 14 August, the amount of pork purchased was down on a year earlier, according to the latest data from Kantar Worldpanel.
Volume sales of fresh/frozen pork sold decreased by 1% on the same period a year earlier, even though the average price was back 9%. This led to a decrease in value sales of 10% over the period. Shoulder roasting joints and leg roasting joints bucked this trend, and showed an increase in volume sales of almost 3% and 10% respectively on the same period last year. However, this was at the expense of value, with the average unit price of these cuts back 16% and 8%. While volume sales of pork belly largely stood on, there was less sold across all the other cuts in this period, with marinades and pork ribs recording the largest losses of 11% and 18%, respectively. Chops/steaks sales declined by just under 1%, with loin roasting joints down 5%.
Bacon sales recorded a decline of just under 1% in the 12 weeks to 14 August, but had fallen by almost 4% in the four-week period to the same date. While sausages and ham sales also dropped over the 12 weeks, in the shorter-term view, they remained static and increased slightly, respectively. Sausage roll volume sales remained static in the 12-week view, but in the shorter term increased by 6%.
Dorian Harris, Analyst
Dorian.Harris@ahdb.org.uk, 024 7647 8850