United Kingdom gaining foothold on Australian market
Australian imports of fresh and frozen pork in the first half of 2016 were marginally down on a year earlier, but this did not prevent United Kingdom product starting to penetrate this market.
Its shipments in the first half of this year reached almost 1,000 tonnes whereas in the same period last year they only amounted to 24 tonnes. Product mainly consisted of frozen middles and so represents a high value market for UK exporters. The average import price of A$4.07 per kg for UK product was the highest of any supplying country and the overall average was A$3.54 per kg.
The United Kingdom though faces strong competition from other EU countries, notably Denmark and the Netherlands, and North America. Ireland is also gaining a small but significant share of the market.
Neither Denmark nor the Netherlands increased their trade to any significant degree in the first half of 2016 in contrast to strong growth for the United States which increased its market share to 35% the same as for Denmark. Australian imports mainly consist of frozen product with chilled only accounting for 7.5% which was mainly supplied by Denmark. The value of Australian imports in the first half of 2016 amounted to A$294 million down 8% on a year earlier as the average import price was 6% lower.
Vikki Campbell, Senior Analyst
Vikki.Campbell@ahdb.org.uk, 024 7647 8741