Growth for UK pork sales
In the 12 weeks ending 5 November, the volume of fresh/frozen pork sold in the UK increased by over 2% on the equivalent period last year.
The average price of pork increased nearly 8% in the same period, and so total expenditure also rose by more than 10%. Considering the increased price of pork, in conjunction with increased volume sales, it would seem that demand is improving.
Regarding individual cuts, the overall increase in pork sales volumes was reportedly driven by leg roasting joints (+22%), with further rises in the chops and steaks category (+3%). Spend on pork mince in the 12 week period was also up a notable 30% on year earlier levels, driven by a 29% increase in volume sales. Conversely, belly reported a 16% year-on-year decline in volume sales in the period, but total spend was sustained almost 2% higher by a 21% increase in price. Similarly, volume sales of shoulder roasting joints fell 12%, but overall expenditure was again buoyed by a 16% price increase.
The picture for processed products was broadly similar. Amidst widespread price increases, pork pies bucked the trend in decreasing by 4%, which may have partially driven the witnessed 6% increase in sales volumes. Sausage rolls were the only processed pork product to report a yearly decline in total volume sales (-9%), while bacon grew almost 3%.
Despite the price rises, pork remains competitive in comparison to lamb and beef, which might support sales volumes moving into the Christmas period. The ongoing AHDB Midweek Meals campaign may also contribute to pork’s growth, but whether this newly strengthened market position is here for the long run is yet to be seen.
Annie Linekar, Trainee Analyst
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