Pig meat sales still rising, unlike pork
The volume of bacon and added value products, such as sausages, sold by UK retailers in the 12 weeks ending 1 January (including the Christmas period) increased on the year, according to latest data from Kantar World panel. However, pork sales remained subdued in the same period.
The amount spent on fresh/frozen pork over this period was down over 7% on the year, following similar trends seen over recent months. Likewise, the volume sold in the 12 weeks ending 1 January fell by 5% year on year despite the average price being 2% lower at £4.54/kg. Leg roasting joints and minced pork recorded an increase in volume sold over this period but all other cuts saw a fall. Pork volumes were once again affected by consumers switching to other meats such as beef and poultry, with both recording increases in volumes sold. However, it wasn’t just pork that saw a fall in average prices, with poultry also recording a decline, whilst lamb prices climbed once again.
Although volumes sales for bacon recorded an increase of 4% year on year, due to lower average prices, the total spend on this category was down by 1%. Nonetheless, the total spend on sausages increased by 2%, driven by a rise in volumes sold and average prices.
Despite the decrease in spend on bacon over the 12 week period, in the four weeks ending 1 January volumes of bacon sold were up 7% year on year, outweighing a fall in average price to record an increase of 3% in total spend.
Millie Askew, Analyst
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