Burgers and sausages continue to bring home the bacon
The latest retail data for GB has now been released and the 12 week trend has changed little since the previous update. During the 12 weeks ending 7 October burgers and sausages continued to sell well, according to the latest data from Kantar Worldpanel.
Fresh and frozen pork retail sales have also come under pressure recently, with volume down by 3% and value down by just over 4%. Retail sales of bacon remained steady in volume, although recording a 3% decline in value. Again following recent trends, the volume of sausages sold was up 3%, and also recorded a small rise in average retail price. Total pig meat* sales during the period recorded a slight increase however, while value remained steady.
During the period retail sales of fresh & frozen beef declined by almost 5% year-on-year in volume, however due to shelf price rises the value of the market decreased by 3%. As has been recorded for several months, roasting joints have struggled declining by 19% in volume, while retail sales of burgers and grills have swelled, up 4%. Reports indicate that there have been fewer promotions on beef roasting joints this year than last which may have been putting pressure on sales. The usually popular mince category has recorded a 4% decrease in volume. The total volume of beef protein sold at retail level has declined 3% year-on-year during the 12 week period.
Throughout 2018 fresh and frozen primary retail lamb sales have been struggling with a decline of 9% in volume recorded on-the-year in the most recent data set. Even with a 7% increase in shelf price, the total value of the market decreased by 3%. Overall lamb protein sales at retail have declined 9% in volume.
During the more recent four week period, the volume declines recorded in fresh and frozen primary meat and roasting joints steadied somewhat recording significantly smaller declines or for some categories, slight growth.
*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.
Rebecca Oborne, Analyst
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