Pork flies as average retail prices fall
During the 12 weeks ended 4 November, GB retail sales of total pig meat* increased in volume by 1.4% year-on-year, according to data from Kantar Worldpanel.
Kantar reports this growth comes as 419,000 more trips were made this year, compared to the same period last year. However, as the average shelf price recorded a decline, the value of the market fell slightly, by 0.4%.
The volume of fresh and frozen pork sold increased 2.2%, while the value of this market slipped 0.5%. Within this, chops and steaks increased by 3.9% in volume, while the average shelf price dropped 3.6% meaning the value remained steady. Shoulder joints also supported the growth in fresh and frozen sales, with the volume up 34%. Much of this growth was reflective of an increase in promotions. In contrast, loin roasting joints and leg roasting joints recorded declines in sales volume.
Bacon purchases remained steady on the year in volume, but also recorded a decline in average shelf price meaning that the value suffered. Sausage demand appears to have stopped sizzling, recording a small growth of just 1.3% in volume during the period.
Looking at the most recent four week period specifically, the trends reflect those recorded across the whole 12 week period, but often at a more exaggerated levels.
Within the other key proteins, fresh and frozen lamb demand continues to suffer, with volume sales recording a 0.7% year-on-year decrease. However, the rate of decline has slowed significantly compared to the previous 12 week period. Fresh and frozen beef sales also recorded a decline of 2.5% in volume, and beef burgers and grills reflected the slowing of sales in sausages, falling 4.5%. Conversely, fresh and frozen poultry remained the strongest performer as sales increased in volume by 4.6%.
*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.
Rebecca Oborne, Analyst
email@example.com, 024 7647 8631