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Bethan Wilkins

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AHDB Pork Market Intelligence

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Retail sales of summer staples decline

Home \ Prices & Stats \ News \ 2019 \ August \ Retail sales of summer staples decline

Overall GB pig meat* sales volumes fell almost 5% year-on-year in the 12 weeks ending 14 July, according to the latest Kantar data. The drop in value was slightly larger, due to a small decline in average retail prices.

Total beef sales were back just over 2%, despite an increase in primary beef sales. Conversely, total lamb volumes increased by 6%, which is especially positive since we are now outside of the key Easter period.

Processed pig meat products, such as pork pies, sausage rolls and sliced cooked meats (including ham), particularly recorded a decline in sales. This may be related to poorer summer weather this year reducing picnic and outdoor dining occasions. Sliced cooked meats remains a large category, but this year, there was a sharp decline in the number of baskets containing the product (-12.2 million). Falling volume per buyer drove the overall decline in sales, as the number of shoppers purchasing cooked sliced pork over the 12 weeks declined only marginally. Bacon sales have continued to reflect the trends of the previous update.

Fresh and frozen primary pork sales recorded a 3% year-on-year decline in volume, with the average price also slipping. Roasting joints and mince recorded increases, though this was not enough to counter decreases in more popular pork categories.

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The situation was more positive for the other primary meat categories. Fresh and frozen primary beef sales increased 3% in volume on the year. In the beef category, mince was a standout performer with an increase in the number of shoppers helping to drive an 8% volume increase. Unsurprisingly after last summer, beef burger sales have declined 17%, with both fewer shoppers and fewer trips.

Fresh and frozen primary lamb sales increased 13% in volume, largely supported by an increase in roasting joint sales. However, bucking the trend of other lamb products, sales of chops and steaks did decline 4% year-on-year.

*total pig meat includes: primary, chilled main meal accompaniments, ready to cook, sausages, bacon, burgers and grills, sliced cooked meats, pulled pork and pork ribs.

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