Pork sales flat, but processed in decline
During the 12 weeks ending 27 January, GB retail sales of fresh & frozen pork remained reasonably steady compared with the same period a year earlier, according to figures from Kantar Worldpanel.
However, the value of the market did decline by 2% due to a decrease in average shelf price. There was some change in the product mix, with shoulder roasting joints performing well, while sales of leg roasting joints and bellies declined.
Processed products recorded a decline across the period. Bacon sales, in particular, slipped 5% in volume and almost 8% in value, largely due to a reduction in the number of shopping trips including bacon. Sausage sales remained stable in volume but the value did fall 3%. Altogether, this meant total pig meat* sales declined 2% during the period, in both volume and value terms.
Despite extensive press coverage around plant-based diets, pork sales volumes haven’t taken a significant dent compared to last year. Although looking at the four week period to 27 January specifically, when “Veganuary” was running, pig meat* sales volumes were down 3%, which is a little ahead of the decline over the 12 week period. However, the current downward trends are perhaps as much related to the current uncertain climate, causing shoppers to be more conscious of their spending.
*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.
Rebecca Oborne, Analyst
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