EU pig meat demand falling
Consumer demand for pig meat in the EU has faltered in recent years. Demand for red meat in general seems to be slowing, but pig meat has particularly suffered. Data so far for 2019, from key countries including Germany, France and Italy, further confirms this trend.
For France, Kantar Worldpanel data up to 31 March showed the following trends:
Note that the market for ham and other charcuterie products is more important than fresh pork, accounting for a third of total meat purchases. A later Easter this year would also particularly affect lamb purchases.
There was a similar situation in Germany during the first four months of 2019:
Good weather last April led to the start of the barbeque season. However, this year, the weather has been cold and rainy, deterring pork purchases.
Italian data for 2019 is not yet available, though full year 2018 figures have recently been released:
The report indicates that processed meat held up a little better, with market value actually increasing 0.5% compared to 2017. However, considering a general upward trend in prices last year, this growth was probably not driven by higher sales volumes.