Photo of Lack of summer weather fails to sizzle pork sales

Bethan Wilkins


AHDB Pork Market Intelligence


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Lack of summer weather fails to sizzle pork sales

Home \ Prices & Stats \ News \ 2019 \ September \ Lack of summer weather fails to sizzle pork sales

With over 70% of UK produced pig meat consumed in the UK, changes in the home retail market are key for the domestic pig sector. Overall GB retail sales of pig meat declined in the latest retail update, in contrast to beef and lamb.

In the 12 weeks ending 11 August, GB retail sales of total pig meat declined almost 4% in volume, and over 3% in spend, according to data from Kantar. Volumes of fresh and frozen primary pork recorded a marginal rise. However, fresh and frozen primary pork makes up around only a fifth of total pig meat volume sales. Within the primary pork category shoppers turned away from the more expensive cuts of marinades and pork ribs, towards cheaper roasting joints, and mince.


Bacon, a large key category, has continued to suffer in the latest update, recording a 6.8% decline in volume. Bacon as a category is larger in volume than the fresh and frozen primary pork category.

Categories that which usually do well in summer have struggled this year, especially compared to last year’s heatwave. Cooked sliced meats (including ham), and sausages have both recorded sales declines in the latest period.


Looking at the other key proteins. Overall beef sales have been relatively static in the latest 12 week period. Lamb meanwhile has benefited from being on promotion, recording some strong growth. Fresh and frozen poultry has recorded declines of 2% in both volume and spend.