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Almost half a million more shoppers bought fresh pork during the two phases of AHDB Pork’s £3 million midweek meals campaign*.
World cuisines are a vast and expanding market impacting consumer cooking habits but, more often than not, the Foodservice world first. As the hype of the World Cup starts, let’s look at which eating-out cuisines have legs, which are being knocked…
The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).
During AHDB’s latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period*, according to Kantar Worldpanel.