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Jenny Waddington

Media and PR Manager

AHDB Pork Levy Payer Communications


Email Jenny

T: work 024 7647 8910

Brexit 360

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Brexit has big implications for any discussion about the future of our agriculture and horticulture industries.

On 28 March, with one year to go before the UK's official exit from the EU, we'll be hosting a live broadcast in partnership with Farmers Guardian exploring;

  • how far we've come since the referendum
  • where future opportunities might lie
  • what can be done, and is already being done on-farm to get 'fit for the future'

Get involved

On the day you can view the livestream sessions on the farmers guardian Brexit page
Our panellists will be answering your questions, so send them via video or tweet to @TheAHDB including the hashtag #Brexit360
To watch last year’s broadcast click here


Session One - Where are we now? 9.30am - 9.45am / 10am - 10.15am
While Brexit remains headline news, there remains much uncertainty. What we do know is that agriculture is likely to be one of the sectors most impacted by Brexit due to the significance of the Common Agricultural Policy to farmers in the UK and the fact that the EU dominates our agri-food trade. The panel will discuss how far we’ve come since the referendum, what the signals from UK Governments are so far and what they mean for the industry as a whole, as well as some of the behind-the-scenes work being done to inform the debate. Farmers Guardian Editor Ben Briggs joins this panel to highlight some of his readership’s key concerns and priorities over the course of the coming years. 


  • Ben Briggs, Editor, Farmers Guardian
  • Phil Bicknell, Market Intelligence Director, AHDB
  • Tom Keen, EU Exit and International Trade Adviser, NFU
  • John Richards, Industry Development and Relations Manager, Hybu Cig Cymru (HCC - Meat Promotion Wales)

Session Two - Global opportunities and challenges. 12.30pm - 12.45pm / 1pm - 1.15pm
The EU is our most important trading partner, with two-thirds in value of UK agricultural exports destined there. Equally 70 per cent of our imports come from the EU. While our future trading relationship with Europe remains unclear and with the prospect of striking deals with other countries around the world heralded as a significant prize from Brexit, where does food and farming fit in? The panel will discuss some of the opportunities to grow existing markets for agricultural products, tap into new markets and some recent successes in securing market access. We’ll also preview new market research by AHDB, to be published in April, which shows what is important to overseas consumers when buying their food and how UK exporters can make the most of on the unique qualities of the British brand.


  • Peter Hardwick, Head of Exports, AHDB
  • Rob Clayton, Potatoes Strategy Director, AHDB
  • David Swales, Head of Strategic Insight, AHDB

Session Three - Fit for the future. 3pm - 3.15pm / 3.30pm - 3.45pm
Our research shows that the top 25 per cent of performers, regardless of sector or farm size, are best placed to weather the Brexit storm. Although individual farmers and growers can do little to influence the wider policy decisions, we feel there is a lot within your control to help your business get fit for the future. But where do you start? Our panellists will discuss the tools and support available, the practical steps you can take to build your resilience to Brexit shocks and successful measures already being taken on farm.


  • Martin Williams, Monitor Farmer
  • Graham Redman, Partner, The Anderson Centre
  • Sarah Baker, Strategic Insight Manager, AHDB
  • Philip Dolbear, Knowledge Exchange Manager, AHDB