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Kate Mellor

KE Senior Manager



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Strategic Farms

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AHDB Pork is looking for four producers to be new Strategic Farm hosts, who are keen to find out what works on other farms and try out new ideas to improve pig performance. 

The Strategic Farm hosts will be working with other producers and allied industry to find different practical ideas to improve their unit’s performance, focusing on:

  • Water quality and delivery
  • Practical farm hygiene

Plus, each host producer will be choosing two further areas to look at, specific to their business. The scope for these is wide and possible examples include: establishing weaned pigs for better growth, skills management, staff retention and reducing tail biting.

There will be meetings and events throughout the programme to share progress and learning.

It builds on the success of the pilot initiative at David Goodier’s, adding more pig farmers to AHDB’s network of Strategic Farms in 2018. 

Many minds are often better than one and David Goodier saw a unique opportunity to learn and improve his 230-sow unit through taking part in AHDB’s pilot Strategic Farm.

David said: “I’ve benefited from the pooling of ideas from other producers and industry advisers, with plenty of practical suggestions on what I could change to help improve pig performance.”

Strategic Farms use farmer-to-farmer learning to accelerate the uptake of knowledge and provide a platform for farmers to explore the potential for best practice to have an impact on their business. The programme is one of AHDB’s Farm Excellence activities, designed to inspire the industry to improve performance and succeed through knowledge exchange.

How to apply

Please download and complete the application form and return it to: by the deadline of Wednesday 14 February 2018.

Take a look at this video clip of David Goodier for his thoughts on being a Strategic Farm host.

If you’d like more information before applying, please feel free to call your knowledge exchange manager for a chat.