Helping the industry understand and deliver what consumers will trust and buy
AHDB Pork's objective is to help sell more pork..
Realising the maximum value from the production and sale of the whole pig is vital to ensuring the English industry remains competitive. It is important to ensure the industry understands the value consumers place on British pork production and that we satisfy that demand. This could become more important in a post Brexit market.
To achieve this, the team will focus on four key areas:
- Rejuvenate the image of pork in the British market
- Communicate the benefits of pork consumption
- Promote the export of pork and pork products
- Consumer insight to assist businesses