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Stephen Farmer

Senior Consumer Marcomms Manager

AHDB Pork Pork Domestic Marketing


Email Stephen

T: work 01285 862 220

M: cell 07748 110 959

Pork Promotion

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The AHDB Pork marketing team’s role is to stimulate consumer demand for pork by communicating its benefits, both in domestic and export markets.  


Pulled PorkTo achieve this, the team will focus on four key areas:

  • Rejuvenating the image of pork
  • Differentiating from competition
  • Communicating the health benefits pork offers
  • Communicating pork as an environmentally sustainable food. 

Although rejuvenating the image of pork will be the area of focus during 2015, work will be carried out across the other areas to ensure goals are met. Partnerships will be secured, consumer perceptions will be challenged and agendas will be set as the AHDB Pork marketing team will take a leadership role within the pig industry to support sales of pork.