Contact

Photo of Barbecue use cools in 2014

Bethan Wilkins

Analyst

AHDB Pork Market Intelligence

email

Email Bethan

T: work 024 7647 8757

Barbecue use cools in 2014

Home \ Prices & Stats \ News \ 2014 \ November \ Barbecue use cools in 2014

Latest data show that there were 65 million barbecue meal occasions in the 12 weeks ending in August 2014. The same period in 2013, which was the driest and warmest barbecue season since 2006, saw 85 million occasions, which was a big increase on the 45 million in 2012.

The latest data from Kantar Worldpanel show that there were 65 million barbecue meal occasions in the 12 weeks ending in August 2014. The same period in 2013, which was the driest and warmest barbecue season since 2006, saw 85 million occasions, which was a big increase on the 45 million in 2012. A combination of good weather and big sporting events usually leads to an increase in barbecue use. Early summer sunshine combined with the football World Cup led to anticipation of a ‘Barbecue Summer’ in 2014. May and June performed well but England’s early exit from the World Cup, followed by chilly August weather meant that the peak was much lower than in 2013. When it comes to outdoor cooking, British consumers are reluctant unless the weather is set fair.

undefined

Due to there being fewer barbecues this year, actual sales of the majority of barbecue meats declined. Sausages and burgers are the most popular; both increased their share compared to summer 2013 and each featured in around 36 million barbecue occasions. According to the figures, since the turn of the year, lamb has seen healthy growth in the barbecue market, featuring over 7 million times, compared to 5 million in 2013. The shares held by pork and chicken declined year on year. New product development in the form of dry sauces and marinades, combined with innovative package design incorporating integrated brushes and infusers, can widen the category. At the moment, though, burgers and sausages are the hot items on the barbecue, with the whole category heavily dependent on the weather.