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Photo of Premium sausages still important despite sales fall

Bethan Wilkins

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AHDB Pork Market Intelligence

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Premium sausages still important despite sales fall

Home \ Prices & Stats \ News \ 2014 \ October \ Premium sausages still important despite sales fall

GB retail sales of sausages were down 2% (18,000 tonnes) in the year ending September 2014, according to Kantar Worldpanel. With sales of standard-tier sausages increasing by 4%, the decline has been focused on premium sausages.

GB retail sales of sausages were down 2% (18,000 tonnes) in the year ending September 2014, according to Kantar Worldpanel. With sales of standard-tier sausages increasing by 4%, the decline has been focused on premium sausages. Compared with last year, average prices paid have risen by 6% and it appears that price conscious shoppers have traded down to manage price inflation. Despite improving news on the UK economy during this year, average wage rises continue to lag behind inflation. This means that most shoppers are not feeling better off and savvy shopping remains the order of the day.

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Premium sausages still retain a 31% share of sausage category volume. This is considerably higher than both bacon and ham. A key reason for this is the price difference between premium and standard tiers across the categories. Premium sausages are only £1.17/kg more expensive than their standard counterparts, compared to a difference of £8.51/kg for ham and £5.00/kg for bacon. This makes sausages an easier ‘trade up’ for shoppers who are looking for a treat.