Some relief for pig meat sales but not for pork
The amounts of bacon and sausages purchased from retailers in the 12 weeks to 6 November were higher than a year before but pork sales were still depressed. These were among the results of the latest data from Kantar Worldpanel.
The amount spent on fresh/frozen pork during the period was down 14% year on year, continuing the declining trend of recent months. The amount sold fell by 9%, compared with the same period last year, despite prices being 5% lower. All pork cuts were affected to a greater or lesser extent. Pork volumes were affected by consumers switching to chicken and beef, both of which sold in increased volumes during the period. Lower prices continue to be apparent across the meat sector, with the exception of lamb, which also lost out compared with 2015.
Although volume sales of bacon and sausages were up on a year before, lower prices meant that spending on these categories was also down. A 9% drop in bacon prices meant a fall in spend, despite a 3% growth in the amount purchased. A smaller discount for sausages was enough to turn the 1% volume increase into a 3% value decline. Sales growth accelerated for both bacon and sausages in the latest four weeks. Purchases of sliced cooked meats, mainly ham, were little changed in either volume, value or price.
Stephen Howarth, Market Specialist Manager
Stephen.firstname.lastname@example.org, 024 7647 8856