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Bethan Wilkins


AHDB Pork Market Intelligence


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Retail pork market still challenging

Home \ Prices & Stats \ News \ 2016 \ March \ Retail pork market still challenging

The difficulties which pork has experienced at retail level continued in the 12 weeks ending 31 January, according to the latest Kantar Worldpanel data.

The volume of pork purchased continued to decline, falling 4% compared with a year earlier, with lower prices further driving value out of the market. A decline in household penetration is the main driver of volume declines, as switching to convenience categories continues to play a major role. Loin roasting joints and marinades were the only two categories to buck this trend.


More encouragingly, the latest four weeks did see a small increase in volume sales of fresh/frozen pork. There was growth across several categories, including belly, chops/steaks and leg roasting joints, although the trend of lower average prices meant that this was at the expense of value.

Sales of bacon, sausages and ham remained down, despite lower prices, on the back of a combination of fewer households purchasing and those that did, buying less. During the 12 weeks to 31 January, the amounts of bacon and sausages purchased were both down 4%, despite prices falling by 5% and 3% respectively. As with pork, sales of sausages did pick up in the latest four weeks, although the value of purchases was still lower due to reduced prices.


Stephen Howarth, Market Specialist Manager, 024 7647 8856