Subdued fresh pork sales but processed performs better
Volumes of primary pork sold by UK retailers in the 12 weeks ending 28 March, fell once again on the year, by 2.5%, while the average unit price increased by 1.4%, according to latest data from Kantar Worldpanel. As a result, the total spend on pork over the period fell by 1%.
The majority of the decrease in volume sold was driven by sales of leg and shoulder roasting joints falling by 16% and 18% respectively on the year. Marinaded pork sales decreased by 19%, although this category holds the smallest market share. Nevertheless, volumes of belly and mince sold increased by 19% and 14% respectively. Bacon and pork chop/steak sales also increased on the year by 2% and 3% respectively, while the volumes of sausages recorded a marginal (0.4%) increase. Pork sliced cooked meats, which includes ham, performed well, up 3% in volume in the 12 weeks ended 28 March helped by stable prices.
In contrast to pork, the volume of primary beef and to a greater extent poultry meat sold increased on the year during the 12 weeks ending 28 March. This is likely due to a fall in the average unit price for both meats, over the same period. On the other hand, the volume of primary lamb sales during the period fell by over a third although last year’s figures will include the important Easter period.
Millie Askew, Analyst
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