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Bethan Wilkins

Analyst

AHDB Pork Market Intelligence

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Pork retail sales buck the red meat trend

Home \ Prices & Stats \ News \ 2018 \ December \ Pork retail sales buck the red meat trend

The fresh primary meat and poultry market was already responding to Christmas by expanding itself in the 12 weeks to 2 December, according to Kantar Worldpanel. However, the festive spirit didn’t permeate all sections of the meat market across the period.

Total primary meat recorded 0.5% year-on-year growth in sales volumes, however declines in average price meant total spend was actually down 0.7%. Meanwhile, processed products were reported to be recording a slowdown after a strong performance last summer, with bacon in particular under pressure. Sales volumes were down 1.6% on year earlier levels, with prices also 4% lower. It is expected that bacon will see an uplift in sales as Christmas gets nearer, though how this compares to 2017 remains to be seen.

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Red meat has also struggled somewhat recently, within the overall meat category. Fresh & frozen lamb and beef sales both recorded year-on-year declines in volume across the period, of 1.5% and 2.4% respectively.

Nonetheless, fresh & frozen pork sales bucked the trend, increasing by 2.9% on the year, largely supported by chops/steaks and shoulder roasting joints. This meant that overall, total pig meat* sales recorded a modest increase in volume of 0.7%, though a significant decline in average price meant that total spend was down 1.7%.

*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.

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Rebecca Oborne, Analyst

rebecca.oborne@ahdb.org.uk, 024 7647 8631