Pork retail sales buck the red meat trend
The fresh primary meat and poultry market was already responding to Christmas by expanding itself in the 12 weeks to 2 December, according to Kantar Worldpanel. However, the festive spirit didn’t permeate all sections of the meat market across the period.
Total primary meat recorded 0.5% year-on-year growth in sales volumes, however declines in average price meant total spend was actually down 0.7%. Meanwhile, processed products were reported to be recording a slowdown after a strong performance last summer, with bacon in particular under pressure. Sales volumes were down 1.6% on year earlier levels, with prices also 4% lower. It is expected that bacon will see an uplift in sales as Christmas gets nearer, though how this compares to 2017 remains to be seen.
Red meat has also struggled somewhat recently, within the overall meat category. Fresh & frozen lamb and beef sales both recorded year-on-year declines in volume across the period, of 1.5% and 2.4% respectively.
Nonetheless, fresh & frozen pork sales bucked the trend, increasing by 2.9% on the year, largely supported by chops/steaks and shoulder roasting joints. This meant that overall, total pig meat* sales recorded a modest increase in volume of 0.7%, though a significant decline in average price meant that total spend was down 1.7%.
*encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.
Rebecca Oborne, Analyst
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