Fresh pork hogs the limelight during Easter
Sales of pork in the 12 weeks ending 21 April:
- Volumes of fresh & frozen pork increased by 4.7%
- Household penetration of shoulder roasting joints increased by 21%
- Total pig meat* sales down on the year
Fresh and frozen pork had a very happy Easter in terms of retail performance. While beef and lamb sales recorded a drop in sales compared to last year, fresh and frozen pork has bucked the trend, according to Kantar Worldpanel.
Shoulder roasting joints were the real winners; sale values increased by 39% and household penetrations increased by 21%, compared to the same period last year. Mince also performed well over the 12 week period, sale volumes increased by 5% compared to last year.
However, the uplift was not recorded across all pork categories. Sales of bacon have suffered, with volumes falling by 6% compared to last year. Sausages and cooked sliced meats have also declined on the year.
The positive performance of fresh and frozen pork, and the large uplift in shoulder roast joints were almost enough to compensate for the decline in sale volumes in the other pork categories. As a result, total pig meat* sale volumes only recorded a marginal decline (-0.2%) on the year.
However, the average price per kilo for pork has fallen by 2% on the year. Therefore is it not surprising that with relatively flat sales volumes that this had led to a 2% fall in value compared to last year.
*Encompasses primary, bacon, sausages, sliced cooked meats, chilled main meal accompaniments, ready to cook, pulled pork, pork ribs and burgers and grills.